Analytics Principal, Media & Marketing

Location: Dallas, TX, United States

Company

hirify.global is an independent platform company that integrates business strategy, media, creative, and data through its proprietary Alli operating system.

What you will do

• Lead complex analytics engagements from intake through client delivery and translate findings into actionable business recommendations.
• Design and oversee scalable analytics solutions covering data sourcing, SQL, visualization, reporting, and advanced measurement.
• Develop media reporting frameworks connecting marketing performance with customer actions and business KPIs.
• Apply media mix modeling, lift testing, incrementality testing, attribution, and experimental approaches to evaluate marketing effectiveness.
• Build scalable dashboards, reporting solutions, and self-service analytics tools using large-scale marketing datasets.
• Mentor analytics team members, establish best practices, and partner with Media, Strategy, Engineering, Data Science, and clients.

Requirements

• 8+ years of experience in analytics, including significant marketing or media analytics experience.
• Deep knowledge of marketing measurement frameworks, experimental design, attribution, and advertising datasets.
• Advanced SQL expertise for complex data manipulation, optimization, troubleshooting, and large-scale analysis.
• Advanced proficiency with Tableau, Power BI, or Looker for scalable dashboards and executive-level data narratives.
• Strong working knowledge of Python or R for advanced analysis, automation, statistical analysis, and modeling.
• Ability to lead complex initiatives, influence stakeholders, mentor others, and translate ambiguous business questions into actionable recommendations.

Nice to have

• Master’s degree in Analytics, Data Science, or a related discipline.

Culture & Benefits

• Learning and development programs, mentorship, and career advancement support.
• Paid time off, holiday allowances, paid parental leave, and retirement or pension plans with contribution matching.
• Healthcare, fertility and family support, pet insurance, lifestyle spending accounts, and commuter benefits where available.
• Annual bonus eligibility and paid volunteering time.
• AI Enterprise accounts and weekly AI training sessions.
• Benefits vary by country, location, and geography.