Associate Director, US Consumer Analytics

Location: Cambridge, MA or Morristown, NJ, United States; onsite

Salary: $148,500–$214,500 per year

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines.

What you will do

• Partner with consumer brands and indications to translate business questions, media priorities, and brand strategies into analytics plans and recommendations.
• Define KPIs, audience priorities, measurement plans, test-and-learn opportunities, and optimization recommendations for direct-to-consumer and patient campaigns.
• Analyze large healthcare and media datasets and develop insights on consumer engagement, media performance, audience behavior, patient journeys, and business outcomes.
• Help scale audience segmentation, lookalike modeling, attribution, media measurement, reporting, and test-and-learn capabilities.
• Collaborate with Brand, Media, Omnichannel, Digital, Data Science, Data Engineering, Data Management, agency, vendor, and offshore analytics teams.
• Establish repeatable analytics standards, templates, QA processes, documentation, and governance practices.

Requirements

• Bachelor’s degree required, preferably in a quantitative field.
• 5+ years of experience in commercial brand or media analytics, or equivalent consulting experience.
• Experience with first- and third-party consumer data across CRM, CTV/OLV, Search, and Social channels.
• Strong knowledge of statistical methods, experimental design, A/B testing, control groups, and causal inference methods.
• Proficiency in SQL and/or Python.
• Ability to communicate complex analytical findings to non-technical audiences and senior leadership in a matrixed environment.

Nice to have

• Master’s, MBA, or PhD in a quantitative field, or advanced data science or machine learning certification.
• Experience with multi-touch attribution, pharmaceutical brands, and therapeutic areas such as specialty care or immunology.
• Experience with IQVIA, Symphony, Komodo, Veeva, Salesforce, Databricks, Snowflake, Tableau, Qlik, or Power BI.
• Experience as a media analyst at a marketing or media agency.

Culture & Benefits

• Collaborative, inclusive, science-focused, and future-oriented working environment.
• Opportunities for professional growth through promotions and international or lateral career moves.
• Rewards package and employee benefit programs.
• Healthcare, prevention, and wellness benefits for employees and families.
• At least 14 weeks of gender-neutral parental leave.