General Manager, Latin America

Location: São Paulo, Brazil preferred; Mexico City considered. Flexible hybrid working model with extensive travel within Latin America.

Company

FORM provides AI-enabled mobile workforce technology, including GoSpotCheck, hirify.global image recognition, and FORM OpX, supporting more than 100,000 users across 45 countries.

What you will do

• Own the Latin America commercial P&L, revenue targets, forecast, operating plan, and commercial spend.
• Lead, coach, and grow a combined new-business and account-management organization.
• Personally drive growth in Brazil and Mexico through relationships with major accounts and prospects.
• Sell to multinational CPG manufacturers and large regional grocery and FMCG retailers.
• Build a land-and-expand motion focused on retention, multi-country rollouts, and executive relationships.
• Develop partner and channel coverage while bringing regional market, regulatory, and competitive insight to global teams.

Requirements

• 10+ years in B2B commercial roles, including 5+ years leading sales teams; experience managing managers is strongly preferred.
• On-the-ground operating experience and relationships in both Brazil and Mexico.
• Enterprise sales experience with CPG manufacturers and large FMCG or grocery retailers.
• Experience managing both hunters and farmers, including differentiated coaching, compensation, and operating models.
• History of carrying and achieving a regional revenue target of at least $5M with multi-year growth.
• Business fluency in Portuguese, Spanish, and English; willingness and ability to travel extensively within the region.

Nice to have

• Enterprise SaaS or software sales into retail operations, supply chain, quality, merchandising, or field execution.
• Experience doubling a business from approximately $5–10M to $15–20M.
• Experience building or restructuring a Latin American partner or channel motion.
• Experience leading a regional business within a global company and securing resources from headquarters.
• Experience hiring and retaining commercial talent in São Paulo and Mexico City.

Culture & Benefits

• Work with state-of-the-art technology and an international team.
• Global, diverse, and inclusive work environment.
• Benefits including healthcare and a home-office allowance.
• Company-provided work equipment.
• Flexible hybrid working model.