Principal Market Development (AI)

Location: Onsite in Atlanta, Georgia or Dallas, Texas, United States; five days per week at the designated work location. No relocation is offered.

Salary: $141,300–$237,400 USD annual.

Company

AT&T is a telecommunications company providing wireless, fiber, internet, and related connectivity services.

What you will do

• Analyze market, product, and channel performance across Wireless, Fiber, and AIA products to identify trends, risks, growth opportunities, and attainment drivers.
• Create executive-ready insights, performance narratives, reporting views, forecasts, waterfall analyses, and attribution models for weekly, monthly, and quarterly business reviews.
• Evaluate the effects of promotions, pricing actions, marketing investments, and go-to-market initiatives on traffic, conversion, productivity, churn, sales mix, gross adds, disconnects, and net adds.
• Partner with Pricing, Offers, Marketing, Go-to-Market, Forecasting, Finance, Data, Technology, and market leadership teams to assess opportunities and align execution plans.
• Monitor launch readiness, milestones, dependencies, timing, decision deadlines, and expected volume impact for market initiatives.
• Use AI-enabled analytics, automation, and advanced analytical techniques to improve insight generation, reporting, forecasting, productivity, data accuracy, and decision support.

Requirements

• Experience in analytics, strategy, finance, business intelligence, consulting, marketing analytics, or a related discipline.
• Proven ability to translate complex business problems into actionable insights and business recommendations.
• Strong analytical and quantitative skills, including performance management, forecasting, opportunity analysis, and strategic planning.
• Advanced proficiency in Power BI, SQL, Databricks, Snowflake, Excel, and related analytical tools.
• Experience working with large, complex datasets and developing scalable reporting and decision-support frameworks.
• Ability to identify strategic opportunities and influence action across matrixed organizations.
• Experience preparing executive-facing presentations, recommendations, and business reviews.
• Strong understanding of market performance drivers, go-to-market strategies, customer acquisition, retention, and growth initiatives.
• Passion for using AI technologies and automation to improve business outcomes and team effectiveness.
• Strong project management, collaboration, organizational, and leadership skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Bachelor’s degree (BS/BA) desired; 7+ years of related experience. Certification is required in some areas.

Nice to have

• Experience supporting sales, marketing, pricing, forecasting, operations, or go-to-market organizations.

Culture & Benefits

• Regular full-time employment with a 40-hour work week.
• Medical, dental, and vision coverage; 401(k); disability, life, and accidental death insurance.
• Paid time off, holidays, parental leave, caregiver leave, and additional sick leave where available.
• Tuition reimbursement, adoption reimbursement, wellness programs, employee assistance programs, and supplemental benefit programs.
• Employee discounts of up to 50% on eligible AT&T mobility, internet, fiber, phone, and accessory services.