Brand Design Director (AI)

Location: Dallas, Texas; office presence required a minimum of 5 days per week. The position is only available in the posted location and no relocation is offered.

Salary: $158,200–$237,400 USD annually.

Company

AT&T is a large telecommunications company with a global consumer brand and an established design organization.

What you will do

• Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences across digital, retail, experiential, advertising, and out-of-home channels.
• Shape and activate the brand design vision through high-quality creative work that strengthens and evolves the brand.
• Translate business objectives, customer needs, and market insights into distinctive creative solutions.
• Steward and optimize brand identity systems, guidelines, and tools to ensure consistency, quality, scalability, and adoption.
• Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes.
• Build cross-functional relationships, present design solutions to senior stakeholders, mentor designers, and use AI-enabled workflows to improve speed and efficiency.

Requirements

• Portfolio demonstrating high-caliber brand identity and design work, ideally for large-scale consumer-facing brands.
• 12+ years of experience in brand design, identity systems, and creative leadership.
• Bachelor’s or advanced degree in Branding, Graphic Design, Communication Design, or a related field.
• Deep expertise in building large consumer brands, including brand development, systems, guidelines, and adoption tools.
• Technical mastery of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Experience with advanced AI tools and platforms is required.

Nice to have

• Experience in a Fortune 500 environment.
• Familiarity with Figma, After Effects, and Adobe XD.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) plan, tuition reimbursement, paid time off, and company holidays.
• Paid parental leave, caregiver leave, adoption reimbursement, and disability benefits.
• Life insurance, wellness programs, employee assistance programs, and supplemental benefit programs.
• Employee discounts on eligible AT&T mobility plans, accessories, internet, fiber, and phone services.