Brand Creative Director

TL;DR

Brand Creative Director (Brand Design): Conceptualizing and executing big creative ideas across multiple consumer touchpoints for the Fisher-Price brand with an accent on campaign development, typography, and visual identity. Focus on art directing multidisciplinary teams, evolving iconic brand equities, and delivering high-impact content across digital and social platforms.

Location: Must be based in or able to work onsite at Fisher-Price headquarters in Buffalo, NY.

Salary: $157,000 – $188,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company behind iconic brands like Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Conceptualize and execute brand campaigns, style guides, and key art across all consumer touchpoints.
• Art direct and lead internal and external creative resources to maintain brand consistency.
• Collaborate with copywriters, producers, and marketing stakeholders to align creative output with business goals.
• Manage multiple projects from concept to final delivery within established timelines.
• Translate core branding equities into compelling aesthetics for social media, ecommerce, and video content.
• Present and advocate for creative vision to gain buy-in from key organizational stakeholders.

Requirements

• 10+ years of experience in Art Direction, Brand Design, or Creative Leadership.
• Must be based in or relocate to the Buffalo, NY area for onsite work.
• Strong portfolio demonstrating the ability to evolve iconic consumer brands.
• Expertise in Adobe Suite and current design/advertising trends.
• Experience in content creation, including social, video, and episodic storytelling.
• Demonstrated success in agency or in-house brand leadership roles.

Nice to have

• Digital (UI/UX) design experience.
• Global brand experience.
• Background in motion graphics and animation.

Culture & Benefits

• Comprehensive benefits package and competitive compensation.
• Inclusive, purpose-driven culture focused on childhood development and play.
• Opportunities to impact global brands that matter to culture and families.
• Environment that prioritizes creativity, collaboration, and continuous learning.