Brand Creative Director (Consumer Brands)

Location: Onsite at the Fisher-Price headquarters in Buffalo, NY; the posting also lists East Aurora, New York.

Salary: $157,000–$197,000 annually.

Company

hirify.global is a global toy and family entertainment company with brands including Fisher-Price, Barbie, Hot Wheels, American Girl, and UNO, offering toys, content, consumer products, digital experiences, and live experiences.

What you will do

• Conceptualize and execute brand campaigns, style guides, key art, ecommerce creative, motion graphics, video, and social media content.
• Develop strategically driven creative across consumer touchpoints and audiences.
• Art direct and lead internal and external creative resources.
• Own projects from concept through final delivery while maintaining stakeholder alignment.
• Present creative work persuasively and gain organizational buy-in.
• Collaborate with copywriters, producers, marketing partners, designers, packaging, events, product design, and digital teams.

Requirements

• Onsite work at the Fisher-Price headquarters in Buffalo, NY is required.
• 10+ years of experience in art direction, brand design, or creative leadership.
• Experience building and evolving iconic consumer brands.
• Experience creating content beyond social media, including video, episodic content, and motion storytelling.
• Strong knowledge of branding, campaign strategy, graphic design, animation, content creation, typography, and current creative trends.
• Ability to mentor designers, manage multiple projects, communicate effectively, and collaborate across functions.

Nice to have

• Design firm, agency, or in-house brand leadership experience.
• Digital, social, UI/UX, and global brand experience.
• Proficiency with Adobe Suite and related design, animation, and content-creation software.

Culture & Benefits

• Purpose-driven work focused on childhood development, creativity, and family entertainment.
• Collaborative, inclusive, and innovation-oriented workplace.
• Competitive total pay programs and comprehensive benefits.
• Culture focused on accountability, ownership, and delivering high-quality outcomes.