Lead Product Marketing Manager (AI)

Location: San Francisco, CA; New York, NY; or Seattle, WA, United States

Salary: $182,750–$215,000 in San Francisco or New York; $173,613–$204,250 in Seattle

Company

hirify.global provides a connected platform and AI-native ecosystem for private capital, combining software, services, and legal infrastructure for companies, fund managers, and legal teams.

What you will do

• Build and maintain data-driven buyer personas for private equity and venture capital audiences using prospect conversations, call data, interviews, win/loss analysis, and market research.
• Develop and manage full-funnel messaging frameworks, including value propositions, proof points, objection handling, and segment-specific positioning.
• Create enterprise-grade campaign content, interactive demos, email programs, event materials, webinars, templates, and production standards.
• Build and continuously improve AI-powered PMM infrastructure, including hirify.global’s marketing context layer, Claude-based skills, and automations.
• Partner with Demand Generation and Integrated Marketing on ABM, outbound, demand generation, email, and event campaigns.
• Measure content and campaign performance, connect activity to pipeline, and use reporting to guide investment decisions.

Requirements

• 8+ years of hands-on product marketing and go-to-market experience, including enterprise SaaS.
• Deep experience researching and maintaining buyer personas through primary and secondary research.
• Strong full-funnel messaging, copywriting, and integrated outbound campaign experience.
• Experience with ABM, demand generation, email programs, events, and enterprise buying committees.
• Ability to build scalable content governance, templates, tooling standards, and performance reporting.
• Must be able to work in San Francisco, New York, or Seattle, United States; U.S. employment authorization is required.

Culture & Benefits

• Full-time employment includes equity.
• Market-competitive compensation and exceptional benefits are provided.
• Work closely with Product and Customer Marketing, Sales Enablement, Demand Generation, Integrated Marketing, and Creative.
• Operate in a fast-paced environment where the roadmap is still being built.