Product Marketing Lead, GTM Strategy - Claude for Knowledge Work (AI)

Location: Hybrid role based in San Francisco or New York City, with at least 2 days per week in the office. Staff are generally expected to work from an Anthropic office at least 25% of the time. Interim flexibility may be available for relocation.

Annual salary: $400,000 USD

Company

Anthropic builds reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Define marketing and growth strategies for Claude for Knowledge Work across priority segments and functional personas.
• Set the direction for flagship narrative content, messaging, campaigns, and activation programs.
• Build enterprise-account activation programs, including champion engagement, workshops, webinars, and lifecycle initiatives.
• Own acquisition and activation campaigns such as “Hand off your tasks to Claude.”
• Shape digital, social, field, influencer, community, and creator motions for knowledge workers.
• Coordinate Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success while tracking awareness, adoption, revenue contribution, and campaign efficiency.

Requirements

• Experience creating marketing programs for functional personas such as Operations, Finance, Legal, or Sales.
• Strong cross-functional collaboration skills and experience driving work through influence without direct authority.
• Strong storytelling and content instincts, including flagship narrative, executive, or customer-story programs.
• Demonstrated grit and leadership in ambitious, high-scale, high-velocity environments.
• Ability to operate autonomously as an individual contributor, building and shipping plans, campaigns, and content directly.
• Bachelor’s degree or equivalent education, training, or experience in a relevant field.

Nice to have

• 10+ years of growth marketing, product marketing, or demand generation experience at portfolio or product-line scope.
• Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers.
• Experience running B2B community, influencer, or creator programs.
• Experience building unaided awareness and preference for a specific product name within an established category.
• Experience analyzing competitive dynamics in a fast-moving market.

Culture & Benefits

• Collaborative environment focused on reliable, steerable, and trustworthy AI research and products.
• Competitive compensation with optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours and an office environment designed for collaboration.
• Visa sponsorship is available, subject to role and candidate eligibility, with immigration-lawyer support.