6 дней назад
Head of Performance Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Performance Marketing (AI): Own paid acquisition strategy, budgets, channels, and team growth for an AI-native video security platform with an accent on pipeline generation, closed-revenue attribution, and B2B demand generation. Focus on scaling multi-channel spend, building full-funnel measurement in HubSpot and GA4, optimizing conversion paths, and connecting marketing investment to sales outcomes.
Location: On-site in Sunnyvale, United States, five days per week
Company
develops a cloud-native video security platform using computer vision, multimodal AI, cameras, and sensors for real-world safety and operations.
What you will do
- Own paid acquisition strategy and budgets across Google, Meta, Bing, YouTube, and LinkedIn.
- Set and track channel-level pipeline and customer acquisition cost targets, reporting performance weekly.
- Build full-funnel attribution in HubSpot and GA4 from search query through closed-won revenue.
- Run landing pages, offers, and conversion testing for B2B audiences.
- Lead and grow a performance marketing team of two marketers, supported by agencies and freelancers.
- Partner with sales and growth engineering to create programs that pass qualified accounts to SDRs, using AI and automation to improve execution.
Requirements
- 8–12 years of performance or growth marketing experience, including 3+ years leading the function.
- Experience marketing physical products such as security, IoT, robotics, or industrial hardware to B2B buyers.
- Personally scaled paid media spend beyond $15 million annually.
- Hands-on experience with Google Ads, Meta, and LinkedIn, plus CRM-based revenue attribution; HubSpot and GA4 are preferred.
- Experience hiring and managing performance marketers and using LLMs daily for analysis, copy, and automation.
- Exceptional written and verbal English communication and ability to work onsite in Sunnyvale five days per week.
Culture & Benefits
- Work in an early-stage, fast-moving company focused on AI-native security and operations.
- Competitive compensation package including base pay, bonus, and equity.
- 100% employer-paid medical, dental, vision, and base life insurance.
- Flexible paid time off, 10 paid holidays, and a 401(k) with Traditional and Roth options.
- Daily team dinners, regular team off-sites, referral bonuses, and company-provided Apple products and marketing technology.
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