Director of Paid & Digital (AI)

Location: San Francisco, United States; on-site

Company

Builds Devin, an AI software engineer designed to reason about and complete real-world software development tasks.

What you will do

• Own the paid acquisition and distribution strategy for qualified enterprise pipeline.
• Manage execution across paid search, LinkedIn, YouTube, Reddit, Meta, X, and emerging advertising channels.
• Develop audience, account, offer, campaign, and budget strategies for enterprise segments and buying stages.
• Build experimentation systems across channels, audiences, messaging, creative, offers, formats, and landing experiences.
• Create a systematic creative testing program with Product Marketing and Design.
• Measure performance from impressions through account engagement, opportunities, pipeline, and revenue while reallocating investment based on business impact.

Requirements

• 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand generation.
• Experience in a high-growth B2B technology company and managing significant paid media budgets.
• Deep hands-on expertise in major advertising platforms, especially paid search and LinkedIn.
• Strong understanding of enterprise B2B buying journeys and account-based marketing.
• Exceptional analytical ability, commercial judgment, and experience connecting media performance to pipeline and revenue.
• Comfort owning both strategy and execution and collaborating with Product Marketing, Design, Web/Growth, RevOps, and Sales.

Nice to have

• Experience testing technical publications, newsletters, developer communities, podcasts, creators, influencers, sponsorships, and other non-traditional distribution channels.
• Experience using AI to improve performance marketing research, campaign creation, creative iteration, analysis, and optimization.

Culture & Benefits

• On-site work in San Francisco.
• Work with a talent-dense team including competitive programmers, former founders, and leaders from major AI and technology companies.
• Focus on building AI that can reason about real-world tasks and solving complex problems in software development.
• Equal opportunity employment and reasonable accommodations throughout the hiring process.