Director, Media Experimentation & Engagement

Location: Universal City, California, USA. Hybrid schedule with office attendance required at least four days per week.

Salary: $135,000–$180,000 per year, plus bonus and long-term incentive eligibility.

Company

hirify.global is a global media and entertainment company producing and distributing film, television, streaming, news, sports, theme park, and consumer content.

What you will do

• Own and scale the experimentation roadmap from approximately 15 to 75 panels annually, defining hypotheses, success metrics, guardrails, and statistical power thresholds.
• Lead engagement measurement for subscriber retention and value, including variance reduction for low-signal continuous outcomes and translation of lift into revenue impact.
• Design and execute always-on holdouts across Performance and Device media.
• Set standards for conversion-lift programs and clean-room measurement across Meta, Google, and Amazon environments.
• Calibrate Marketing Mix Modeling and Multi-Touch Attribution with experimentation results to support budget decisions.
• Manage vendor relationships, represent experimentation methodology to senior stakeholders, and develop a Manager and an Analyst.

Requirements

• 8+ years of relevant experience in media measurement and analytics, including direct people management and team development.
• 5+ years of experience designing media experiments and applying causal inference methods such as geo experiments, difference-in-differences, and platform holdouts.
• Strong knowledge of Marketing Mix Modeling, Multi-Touch Attribution, and experimentation, with the ability to reconcile results and guide business decisions.
• Fluency in SQL and Excel, plus proficiency in R or Python for data analysis.
• Ability to present insights to executives, influence cross-functional stakeholders, and manage media, agency, and vendor relationships.
• Ability to work from the Universal City office at least four days per week under the current hybrid schedule.

Nice to have

• Experience working with incrementality measurement vendors and platforms including Google, Meta, TikTok, Roku, Samsung, or Vizio.
• Working knowledge of clean-room environments and their use for decision-grade measurement.
• Experience with agentic AI and automated analytics workflows.
• Strong interest in television, streaming, and the media industry.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Employee discounts and other company benefits.
• Inclusive culture focused on community impact and developing a diverse workforce.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.