Director, Media Experimentation & Engagement (AI)

Location: Hybrid in New York, United States; minimum four days per week in the office

Salary: $135,000–$180,000 per year, plus bonus and long-term incentive eligibility

Company

hirify.global is a global media and entertainment company producing and distributing film, television, streaming, news, sports, and theme park content through brands including NBC, Peacock, Universal Pictures, and Telemundo.

What you will do

• Own and scale the media experimentation roadmap from approximately 15 to 75 testing panels per year.
• Define learning agendas, hypotheses, success metrics, guardrails, statistical power thresholds, and standards for vendor experiment designs.
• Build the approach for measuring media impact on subscriber engagement, retention, revenue, and value.
• Lead always-on holdouts, conversion-lift programs, clean room measurement, and exposure mapping across Performance and Device media.
• Calibrate Marketing Mix Modeling and Multi-Touch Attribution to maintain consistent, decision-grade media measurement.
• Manage incrementality vendors, represent the function with executive stakeholders, develop the analytics pod, and scale experimentation through agentic AI and automated workflows.

Requirements

• 8+ years of relevant experience in media measurement and analytics, including direct people management and team development.
• 5+ years of experience with experimentation design and causal inference for media, including geo experiments, difference-in-differences, and platform holdouts.
• Strong expertise across Marketing Mix Modeling, Multi-Touch Attribution, and experimentation, with the ability to reconcile results and translate them into business decisions.
• Fluency in SQL and Excel, plus proficiency in R or Python for data analysis.
• Experience presenting insights to executives and influencing stakeholders across Performance Media, Device Media, Growth Strategy, Finance, and Decision Sciences.
• Ability to work from the New York office at least four days per week under the current hybrid schedule.

Nice to have

• 2+ years of experience partnering with or working at incrementality measurement vendors.
• Experience with Google, Meta, TikTok, CTV, or Device incrementality environments.
• Working knowledge of clean room environments and their applications for decision-grade evidence.
• Experience measuring acquisition, engagement, and performance KPIs, or applying agentic AI and automated analytics workflows.

Culture & Benefits

• Inclusive environment focused on creating content that reflects diverse audiences and supporting local communities.
• Company-sponsored medical, dental, and vision insurance.
• 401(k), paid leave, tuition reimbursement, discounts, and other employee benefits.
• Opportunity to work in a fast-paced, evolving media and entertainment environment.

Hiring process

• External candidates may be required to attend an in-person interview at an hirify.global location before a hiring decision.