Head of Marketing (AI)

Location: New York, New York, United States. Hybrid in-office work Tuesday through Thursday, with work from home Monday and Friday.

Salary: $275,000–$375,000 per year.

Company

hirify.global is a fintech company providing a software platform that helps financial advisors manage clients' 401(k) and other retirement plan accounts through personalized strategies.

What you will do

• Own the overall marketing strategy, roadmap, budget allocation, performance measurement, and investment decisions.
• Lead and develop a marketing organization spanning content, brand, product marketing, and events marketing.
• Build and improve AI agents, workflows, automations, tools, and integrations with the existing technology stack.
• Partner with Sales, Product, Customer Success, Data, and senior leadership to align marketing with GTM priorities.
• Develop positioning, thought leadership, content, campaigns, and communications for financial advisors, wealth management firms, and other target audiences.
• Build a measurable demand-generation engine, improve the customer journey, and connect funnel activity to qualified pipeline and revenue.

Requirements

• 8+ years of B2B marketing experience, ideally in SaaS, fintech, wealthtech, or another complex technology environment.
• Demonstrated success building marketing programs that contribute measurably to pipeline and revenue.
• Strong generalist expertise across digital marketing, content, and GTM strategy.
• Experience operating effectively in a high-growth environment with significant ownership and ambiguity.
• Strong analytical skills and the ability to connect marketing activity to business outcomes.
• Hands-on experience building with AI, including examples personally built with ChatGPT, Claude, or similar platforms.
• Technical fluency to lead AI initiatives from problem identification through prototype, implementation, and adoption; software engineering experience is not required.

Culture & Benefits

• Hybrid work schedule with in-office work Tuesday through Thursday and work from home Monday and Friday.
• Collaborative, collegial work environment with frequent team events.
• Equity grant participation for all new hires.
• Comprehensive insurance, paid parental leave, and family-planning reimbursement.
• 401(k) with up to a 5% employer match and access to a retirement advisor.
• Sponsored learning and development, stocked kitchen, and lunch reimbursement.