Director of Marketing (AI)

Location: San Francisco, CA; onsite/hybrid

Annual base salary: $180,000–$240,000, plus a target annual bonus of 20% and employee stock options.

Company

hirify.global is an AI-native auto retailer building an electric vehicle-focused automotive business and expanding from San Francisco nationwide.

What you will do

• Set marketing priorities with the CEO and own the full-funnel strategy, budget, campaigns, and execution.
• Lead integrated campaigns across search, social, LLMs, partnerships, email, text, websites, events, and retail locations.
• Oversee brand content, photography, video, organic social, customer communications, websites, and retail marketing materials.
• Develop launch plans for new locations, including opening campaigns, events, community outreach, and local partnerships.
• Build a repeatable marketing playbook for new locations and measure campaigns through engagement, event participation, feedback, and business outcomes.
• Build and manage the marketing team while overseeing agencies, freelancers, creative partners, and production vendors.

Requirements

• 8+ years of progressive marketing experience, including 3+ years leading teams or major marketing programs.
• Experience planning and executing integrated campaigns for a consumer business across the customer lifecycle.
• Familiarity with AI-native marketing planning, management, execution, rapidly changing consumer journeys, and current tooling.
• Strong experience in content, organic social, customer communications, events, and retail or local marketing.
• Excellent writing and creative judgment, with the ability to turn business priorities into clear briefs and customer-facing materials.
• Experience managing budgets, vendors, and multiple campaigns simultaneously.
• Ability to work closely with Sales, Operations, and executive leadership in a growing company.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Nice to have

• Experience in consumer retail, automotive, EV, hospitality, or another adjacent industry with brand-driven customer acquisition.
• Experience directing photography, video production, or other creative development.
• Experience building community, partnerships, or events and supporting public relations.

Culture & Benefits

• Hands-on leadership role reporting directly to the CEO and working with founders and senior leaders across Sales, Operations, Customer Experience, and Product.
• Health, dental, and vision coverage.
• Time-off benefits, target annual bonus, and employee stock options.
• Equal opportunity employment with reasonable accommodations during the application and interview process.