Content Marketing Manager (Healthcare IT)

Location: Atlanta, hybrid; applicants must be located in the United States and authorized to work for any US employer. Up to 10% travel, mainly for events.

Company

hirify.global provides unified healthcare workforce management software used by more than 4,500 healthcare organizations.

What you will do

• Develop and manage a customer advocacy program, including customer stories, testimonials, case studies, speaker opportunities, awards submissions, and performance reporting.
• Create and execute social media and thought leadership strategies, with a primary focus on LinkedIn, editorial planning, audience engagement, and acquisition campaigns.
• Develop blogs, web content, videos, infographics, and evergreen assets aligned with brand, solution, and product messaging.
• Optimize the Resource Center and website using SEO, AEO, engagement data, and market insights.
• Improve content organization, searchability, and usability in the Seismic sales enablement and content management system.
• Partner with Product Marketing, Demand Generation, Sales, Customer Success, executives, and subject-matter experts to execute and optimize coordinated programs.

Requirements

• Bachelor's degree.
• 5–7 years of content marketing and/or marketing communications experience, including experience as a social media manager or in a similar role.
• Strong knowledge of social media platforms, especially LinkedIn, and understanding of social media KPIs, web traffic metrics, and SEO/AEO.
• Experience with buyer persona and audience research.
• Experience working with a healthcare IT company.
• US work authorization is required; candidates must be located in the United States. Visa sponsorship is not available.

Nice to have

• Familiarity with Sprout Social or a related social media management platform.

Culture & Benefits

• Hybrid work environment with in-office perks and commuter benefits.
• Company-paid medical, dental, and vision insurance options.
• Paid time off and paid parental leave.
• 401(k) with company match.
• Annual Costco membership and cell phone stipend.
• Culture focused on diversity, inclusion, equity, collaboration, and innovation.