Marketing Manager (Cycling)

Location: Schweinfurt, Germany; regional travel of approximately 30–40% is required.

Company

SRAM is a global bicycle component supplier founded in Chicago, with more than 4,500 employees across over 20 locations in nine countries.

What you will do

• Develop and execute regional marketing strategies aligned with global brand objectives and European market needs.
• Translate global category, product, and brand campaigns into locally relevant plans, messaging, activations, and customer experiences.
• Plan and deliver trade shows, field events, ride activations, product launches, dealer programs, and experiential marketing initiatives.
• Work with regional sales, distributors, OEMs, dealers, product, communications, sports marketing, creative, and digital marketing teams.
• Lead regional marketing, technical marketing, ambassador, and events teams while managing budgets and resource allocation.
• Track KPIs, analyze campaign performance, share market intelligence, and optimize regional marketing outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience.
• At least 7 years of experience in marketing, brand management, communications, regional marketing, field marketing, or a related discipline.
• At least 2 years of experience leading and developing high-performing teams.
• Experience executing multi-channel campaigns in regional or field marketing environments.
• Deep knowledge of cycling, rider segments, regional market dynamics, consumer behavior, budgeting, forecasting, and marketing analytics.
• Fluent English is required; willingness to travel regionally and support event-driven schedules is expected.

Nice to have

• Experience in cycling, outdoor, sporting goods, active lifestyle, or action sports industries.
• German language skills.

Culture & Benefits

• Work at a global bicycle industry supplier with operations across nine countries.
• Collaborate across global brand, sales, product, technical marketing, communications, sports marketing, creative, and digital teams.
• Support cycling events, sponsored properties, ambassadors, athletes, dealers, retailers, and rider communities.
• Work in a role combining strategic planning, regional market activation, team leadership, and event execution.