CRM & Customer Lifecycle Communications Officer (iGaming)

Location: Tbilisi, Georgia; hybrid work

Company

hirify.global represents adjarabet.com, an entertainment portal and member of Flutter Central & Eastern Europe.

What you will do

• Coordinate and launch Private Offers communications through SMS, email, push notifications and other direct channels.
• Translate offer mechanics and business priorities into clear communication plans and manage campaigns across CRM and marketing automation platforms.
• Prepare, adapt and proofread customer-facing copy, and publish website content including promotional sliders, widgets and other onsite placements.
• Support automated customer journeys, define customer segments and communication logic, and maintain an accurate communication calendar.
• Monitor campaign delivery and KPIs including reach, open rate, click rate and conversion; prepare reports and recommend optimization actions.
• Run A/B tests across copy, timing, audiences and channels while collaborating with CRM, Private Offers, Analytics, Product, Design and Legal stakeholders.

Requirements

• Hands-on experience with SMS, email, push notifications or similar direct communication channels.
• Strong writing, editing and proofreading skills with excellent attention to detail.
• Ability to interpret campaign performance data, marketing KPIs and customer engagement metrics.
• Strong organizational, communication and collaboration skills, with the ability to manage multiple campaigns, deadlines and stakeholders.
• Educational background in business, economics, marketing, analytics or a related field is preferred.

Nice to have

• Knowledge of casino products, customer behavior or the iGaming industry.
• Experience with CRM or marketing automation platforms.
• Experience in CRM, lifecycle marketing, direct communications or a related customer engagement role.
• Experience with customer segmentation, website content management and onsite promotional placements.

Culture & Benefits

• Sustainable work environment with highly skilled professionals.
• Hybrid work arrangement.
• Generous annual leave and paid sick leave.
• Individual health insurance and paid maternity and paternity leave.
• Life event, performance and referral bonuses.