Senior Creative Strategist - App Dev

Location: Hybrid in New York City or San Francisco, United States

Base salary: $115,500–$195,900 USD per year, plus equity and commission eligibility.

Company

Reddit is a community platform with more than 100,000 active communities and approximately 130 million daily active unique visitors. KarmaLab is Reddit’s in-house creative strategy team supporting the Global Sales Organization and helping advertisers connect authentically with Reddit communities.

What you will do

• Lead insight-driven creative strategies and campaign concepts for app advertisers.
• Act as a creative consultant and Reddit platform expert, translating client needs into performance-oriented recommendations.
• Partner with Sales, Measurement, Product, Marketing, and other cross-functional teams on pitches, RFPs, presentations, workshops, and client engagements.
• Build relationships with agency and client creative decision-makers and influence campaign development early in the planning process.
• Turn successful work into repeatable strategies, frameworks, narratives, and best practices for the App Development business and KarmaLab.
• Manage ambiguity, competing priorities, complex projects, timelines, stakeholders, and presentation development independently.

Requirements

• 8+ years of experience in advertising, media, social, PR, or creative strategy.
• Experience building and pitching strategy-led presentations to clients.
• Understanding of mobile app growth, performance-driven advertiser ecosystems, brands, agencies, and media or platform ecosystems.
• Deep knowledge of Reddit, internet culture, and community-driven platforms.
• Strong storytelling, presentation, written communication, project management, and stakeholder management skills.
• Portfolio demonstrating insight-driven strategy, creative thinking, and measurable client impact; proficiency in Google Slides.

Nice to have

• Creative strategy or platform experience at a social, mobile, or advertising technology company.
• Experience supporting app, gaming, mobile, or performance-driven advertisers.
• Agency, media, integrated marketing, or professional digital and social writing experience.

Culture & Benefits

• Comprehensive healthcare benefits and income replacement programs.
• 401(k) with employer match and global benefit programs.
• Flexible vacation, paid volunteer time off, and generous paid parental leave.
• Family planning support, gender-affirming care, and mental health and coaching benefits.
• Workspace, professional development, and caregiving support.
• Interviews may be recorded, transcribed, and summarized by AI, with an option to opt out before scheduled interviews.