Senior Creative Strategist - YouTube & Video

Location: Hybrid role based at hirify.global's Boston headquarters; in-office Tuesday–Thursday and work from home Monday and Friday. Exceptional remote candidates may be considered, but regular travel is required for quarterly meetings, conferences, and on-set production shoots. Priority is given to candidates local to Boston or willing to relocate.

Salary: $99,000–$110,000 annual base pay, with potential additional equity, bonuses, commissions, and benefits.

Company

hirify.global is a large e-commerce destination for home products, combining online retail with technology and creative problem-solving.

What you will do

• Define the creative strategy and frameworks for YouTube, CTV, and upper-funnel paid social across Meta, TikTok, and Pinterest.
• Build modular video testing systems optimized for platform algorithms, viewer behavior, and full-funnel performance.
• Partner with GTM campaign teams to plan narrative-led video campaigns and address content needs before production.
• Develop scripts, storyboards, generative AI video concepts, and channel-specific creative assets.
• Attend production shoots, capture modular footage, and collaborate with designers, editors, media buyers, vendors, and platform representatives.
• Monitor video trends and performance data, provide creative guidance, and scale reusable lifestyle, studio, 3D, and UGC assets.

Requirements

• 5+ years of experience in digital marketing, media buying, or growth creative strategy in a fast-paced, high-volume environment.
• 2–3+ years architecting performance-driven YouTube creative strategies or managing YouTube media buying and optimization.
• Experience with Google Ads Manager, YouTube Analytics, creative testing tools, performance dashboards, and metrics including VTR, CTR, CPA, and ROAS.
• Strong understanding of video best practices for YouTube, CTV, Meta, TikTok, Pinterest, and other digital video formats.
• Ability to write high-converting scripts, hooks, voiceover copy, and performance-oriented creative guidance.
• Ability to work in a hybrid Boston-based environment and travel regularly for production shoots, meetings, and conferences.

Nice to have

• Experience with video automation platforms, DCO partners, or modular video systems.
• Background in retail, home, or lifestyle categories.
• Knowledge of AI-generated video, generative content, or AI voiceover tools.
• Familiarity with Figma, Adobe Premiere, or After Effects for providing design feedback.

Culture & Benefits

• Collaborative Creative Lab environment focused on speed, curiosity, experimentation, and data-driven creative innovation.
• Medical, dental, vision, HSA/FSA, life, and disability insurance options.
• 401(k) matching with immediate vesting and paid parental leave.
• Tuition reimbursement, wellness and mental health support, caregiver services, and employee discounts.
• Global traveler health insurance and access to additional employee perks.