5 дней назад
Senior Product Marketing Manager (AI)
123 300 - 184 900$
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Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (AI): Leading go-to-market strategy for Unity’s AI creation tools and third-party AI plugin ecosystem with an accent on positioning, developer trust, audience definition, and launch execution. Focus on translating complex AI capabilities into credible workflow value, shaping product strategy through customer insight, and driving adoption, activation, retention, and sentiment metrics.
Location: Mountain View, California, USA
Salary: $123,300–$184,900 gross in Zone A; $139,300–$208,900 gross in Zone B; $156,600–$234,800 gross in Zone C. Additional equity awards and incentive plans may be available.
Company
is a product company developing a leading game engine and real-time 3D platform used in games and industries including automotive, manufacturing, and healthcare.
What you will do
- Own positioning and messaging for ’s AI creation tools, third-party plugin ecosystem, and broader AI portfolio.
- Lead end-to-end go-to-market for launches, betas, and feature rollouts, including audience targeting, enablement, and post-launch analysis.
- Define developer personas and translate comm feedback, interviews, and forum discussions into product, pricing, packaging, and roadmap insights.
- Build developer trust through credible messaging and collaboration with Product, Engineering, Comm, Developer Relations, Sales, and Support.
- Drive ecosystem and partner co-marketing for third-party AI plugins and track the AI-in-gaming market.
- Set and monitor adoption, activation, retention, and qualitative sentiment metrics with Product and Analytics.
Requirements
- 8+ years of experience in Product Marketing or GTM leadership, with ownership of a product line end-to-end.
- Experience marketing to technical audiences such as developers, engineers, or technical artists.
- Direct experience with AI/ML products and the technical judgment to distinguish production-ready capabilities from demos.
- Exceptional writing, cross-functional leadership, data literacy, and comfort working with ambiguous early-stage products.
- Familiarity with Claude Code, Gemini, and integrating AI into daily work.
- Professional English proficiency is required for frequent written and verbal communication with colleagues and partners worldwide.
Nice to have
- Game production experience or strong knowledge of modern game development pipelines and creator workflows.
- Experience with AI agents, plugins, MCP, model providers, developer platforms, game engines, SDKs, or plugin ecosystems.
- Hands-on experience shipping something in or a similar real-time creation tool.
- Experience with partner co-marketing and category creation during major market shifts.
Culture & Benefits
- Health, life, and disability insurance options, with benefits varying by country and employment status.
- Commute subsidy, employee stock ownership, and retirement or pension plans.
- Vacation and personal days, parental leave, and family-care programs.
- Mental health and wellbeing support, employee resource groups, and a global employee assistance program.
- Training and development programs, volunteering support, donation matching, and office snacks.
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