Lead Analyst, Publishing Analytics (Gaming)

Location: United States, San Mateo, CA. The role follows a hybrid working policy.

Base pay: $152,100–$228,100 USD per year, with eligibility for a bonus package.

Company

hirify.global is the entertainment and gaming brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive experiences to more than 100 million people.

What you will do

• Lead social listening, sentiment analysis, and creator analytics across hirify.global titles and franchises using community, influencer, streaming, and first-party data.
• Develop, validate, and evolve marketing mix models measuring paid, owned, and earned channel contributions to revenue, demand, and engagement.
• Own publishing analytics programs for multiple games, define analytical approaches, manage milestones and risks, and drive adoption of results.
• Create dashboards, presentations, recommendations, and executive summaries that translate complex evidence into clear actions.
• Use marketing measurement, incrementality, experimentation, and benchmarking to guide investment, budgets, channel planning, campaigns, and future tests.
• Partner with Analytics Engineering and Data & AI teams to build scalable marketing-data foundations and operationalize data pipelines.

Requirements

• Advanced applied analytics experience in marketing, publishing, product, commercial, or customer analytics.
• Deep knowledge of marketing mix modeling, incrementality, experimental design, attribution, causal reasoning, and budget-response analysis.
• Experience integrating paid, owned, earned, social, community, influencer, sales, finance, audience, and product-performance data.
• Advanced SQL skills and strong proficiency in Python and/or R for statistical modeling, reproducible analysis, validation, and automation.
• Strong stakeholder leadership, autonomous program management, data visualization, and executive storytelling skills.
• Experience in games, entertainment, digital media, subscription, or another rapidly evolving live-service business.

Nice to have

• Experience mentoring analysts or applying responsible AI-assisted workflows.
• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.
• Experience with complex game progression, economy, combat, content, or social systems.

Culture & Benefits

• Hybrid working policy.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Inclusive workplace and equal-opportunity employment practices.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.