Product Marketing Manager (GovTech)

Location: Hybrid, Krakow, Poland

Company

hirify.global provides public financial management software to finance ministries, accountants general, and institutions supported by multilateral development banks.

What you will do

• Own product positioning, core messaging, and buyer-persona narratives across the hirify.global product suite.
• Map government buyer journeys and develop modular pitch frameworks for finance ministers, accountants general, and technical evaluators.
• Build competitive talk tracks, battle cards, and leave-behind collateral for the pre-sales team and active procurements.
• Package customer success stories, third-party validation, and internal proof points into market-facing assets.
• Lead product launches for new modules, country wins, and major announcements.
• Coordinate positioning, win/loss reviews, campaigns, website updates, and event materials with cross-functional stakeholders.

Requirements

• 5–8+ years of experience in product marketing, B2B marketing, pre-sales, strategic communications, or international development marketing.
• Ability to translate complex technical or policy content into clear market-facing narratives.
• Experience building sales enablement tools for long, document-driven sales cycles.
• Native or near-native English and exceptional writing and editing skills.
• Ability to synthesize input from product, sales, and executive stakeholders.

Nice to have

• Knowledge of public financial management, govtech, e-government, or international development.
• Experience with public sector, multilateral development bank, or international financial institution engagements.
• Familiarity with the Pragmatic Framework or an equivalent product marketing methodology.
• Experience with CMS platforms and AI-assisted writing tools.

Culture & Benefits

• Full-time role within a newly established global marketing function.
• Hybrid work arrangement in Krakow, Poland.
• Cross-functional collaboration with product, pre-sales, strategy, innovation, content, and digital stakeholders.