Senior Application Consultant (SFMC)

Location: Madrid, Spain

Company

hirify.global, part of WPP Enterprise Solutions, designs and operates marketing, CRM, commerce, and customer experience systems for global brands.

What you will do

• Lead technical delivery of scalable Salesforce Marketing Cloud solutions and complex marketing campaign architectures.
• Design and configure advanced business logic, custom SSJS and AMPscript, automated workflows, data models, and integrations.
• Translate client objectives into technical specifications, architecture blueprints, and multi-channel customer journeys.
• Lead requirements workshops and collaborate with client marketers, technical leadership, product, operations, and delivery teams.
• Establish testing and quality standards, troubleshoot escalated SFMC issues, and optimize Catalyst platform capabilities.
• Mentor junior consultants and specialists while driving technical excellence across projects.

Requirements

• 5+ years of hands-on Salesforce Marketing Cloud experience across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep expertise in marketing operations, marketing automation, and enterprise lifecycle marketing frameworks.
• Experience designing and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
• Strong client-facing consulting, workshop facilitation, executive communication, and technical leadership skills.
• Technical proficiency in JavaScript, SSJS, AMPscript, HTML/CSS, SQL, audience segmentation, data validation, governance, and security.
• Demonstrated experience mentoring team members and establishing quality standards.

Culture & Benefits

• Work with senior developers, technical architects, data specialists, product managers, project managers, and client leadership.
• Contribute to enterprise products and personalized customer experiences for global brands.
• Join an international organization of technology specialists, data scientists, consultants, operations experts, and creative professionals.
• Work in a culture focused on respect, inclusion, and equal career opportunities.