Senior Paid Search Specialist (Google Ads)

Location: Fully remote from anywhere; overlap with UTC+3 is required, with team meetings starting at 10:00 UTC+3.

Company

An international e-commerce platform for gaming services where players purchase services from vetted professional gamers, with a marketplace for in-game items.

What you will do

• Own Google Ads and Microsoft Ads across Search, Shopping, Performance Max, Display and YouTube.
• Build paid search strategy around revenue, ROAS and CPA targets for the US and EU markets.
• Manage bidding, budgets, account structure, keyword research, semantic expansion and negative keywords.
• Plan and scale A/B tests across ads, audiences and bidding strategies.
• Diagnose performance changes in GA4 and internal dashboards, form hypotheses and implement improvements.
• Grow Microsoft Ads, optimize product feeds and remarketing, and coordinate creatives and landing pages with the designer and developer.

Requirements

• 5+ years of continuous hands-on Google Ads experience, including recent practice.
• Experience with high-volume B2C products such as e-commerce, marketplaces, digital goods, travel, subscriptions or online services.
• Experience working with US and/or EU markets and managing large budgets independently.
• Deep knowledge of account structure, match types, Smart Bidding, auction mechanics and Quality Score.
• Hands-on GA4 and spreadsheet analytics, with the ability to connect performance changes to revenue, ROAS, CPA, LTV and repeat purchases.
• Strong English is required for writing ad copy and working with English-speaking stakeholders.

Nice to have

• Microsoft Ads launch or scaling experience.
• Gaming or digital goods experience.
• Experience managing PPC specialists or freelancers.
• Performance Max, Demand Gen, YouTube, product feed management, Google Ads scripts, SQL or BI reporting.
• Russian language skills and experience with web, app or cross-channel paid media.

Culture & Benefits

• Contractor agreement with payment in USD, EUR or crypto.
• Competitive compensation in USD and a quarterly bonus of up to one monthly salary tied to agreed OKRs.
• Flexible schedule with results measured against quarterly goals.
• 21 working days of paid vacation, 10 paid sick days and a monthly health budget that rolls over.
• 50% reimbursement of English lessons and support for professional courses.
• Direct access to leadership, short decision paths and a gaming-oriented team culture.

Hiring process

• Three interview stages with no take-home assignment.