Marketing Manager, Audience Growth Experience (AI)

Location: On-site in San Mateo, California; San Diego, California; Dallas, Texas; or Washington, D.C., United States

Salary: $120,000–$180,000 per year, plus bonus, benefits, and equity for regular employees

Company

hirify.global is a venture-backed defense technology company developing intelligent systems, including autonomy software, aircraft, and simulation technologies.

What you will do

• Build and execute audience growth strategies across LinkedIn, X, Instagram, YouTube, Reddit, and relevant industry communities.
• Analyze audience behavior, channel performance, engagement, conversion, and retention metrics.
• Develop audience segmentation frameworks and identify high-potential communities, creators, conversations, and distribution opportunities.
• Manage paid-growth levers and budgets, and support testing of creative, copy, targeting, channels, and content formats.
• Build dashboards, recurring reports, and recommendations that translate data into growth actions.
• Partner with Social, Communications, Creative, Field Marketing, and internal video teams on channel and content strategy.

Requirements

• 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
• Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
• Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
• Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
• Strong analytical, communication, audience segmentation, testing, and growth measurement skills.
• Ability to collaborate with Social, Communications, Creative, and Marketing teams.

Nice to have

• Experience in aerospace, defense, national security, advanced technology, or B2B technology.
• Experience with social listening, community intelligence, or creator and influencer analysis tools.
• Experience building executive-ready dashboards or recurring performance reporting systems.

Culture & Benefits

• Full-time regular employee package includes salary within the listed range, bonus, benefits, and equity.
• Employment is subject to a cleared background and possible reference check.
• Equal opportunity workplace with accommodations available for candidates with disabilities or special needs.
• AI tools may support parts of the hiring process, while final decisions remain with human reviewers.