Video Strategist

Location: San Francisco or New York hub, or remotely in the United States. In-person onboarding is required if hired.

Annual base salary: $153,000–$269,000 USD.

Company

Figma builds a collaborative design platform that helps teams turn ideas into products, including prototyping, design-to-code workflows, and AI-supported collaboration.

What you will do

• Define the role of video across brand, social, editorial, product launches, community, and events.
• Develop and manage recurring video franchises, including the pipeline for launching, evolving, or retiring formats.
• Design the production model across in-house teams, agencies, directors, and creators.
• Own the video budget, vendor relationships, production standards, briefing, review, rights, and asset reuse.
• Set the creative quality bar, lead reviews, and support cross-functional teams producing video.
• Measure format and franchise performance, then use insights to guide future production and resource planning.

Requirements

• 10+ years of experience across video, brand storytelling, editorial, content strategy, or production leadership.
• Several years of experience leading a video function or team.
• Track record of creating and running recurring video franchises that build an audience beyond a single season.
• Experience owning end-to-end production models, budgets, agencies, creators, and partner relationships.
• Experience hiring, developing, and giving feedback to producers, editors, or external creative partners.
• Fluency across social-first short-form, long-form storytelling, launch films, and customer narratives.

Nice to have

• Hands-on editing or motion graphics experience.
• Experience with live event and conference content at scale.
• Familiarity with music licensing, talent releases, and usage rights.
• Experience building creator and influencer partnerships.
• Experience scaling video during rapid company growth or brand evolution.

Culture & Benefits

• Opportunity to build a video function, including its strategy, operating model, and team.
• Collaboration with design, creative, communications, product marketing, community, and advocacy.
• Health, dental, and vision coverage, plus retirement benefits with company contributions.
• Parental leave, family planning support, mental health and wellness benefits, paid time off, and paid sick leave.
• Flexible paid time off for eligible exempt employees, with potential recharge days, cell phone, home internet, and lifestyle spending benefits.
• Equity and an annual bonus plan for eligible non-sales employees.

Hiring process

• Interview accommodations are available, including accessible locations, closed captioning, and screen-reader-compatible materials.
• Cameras must remain on during video interviews.
• In-person onboarding is required after hiring.