TV, Video, Audio & Display (TVAD) Strategist

Location: New York City; hybrid position requiring 2–3 days in the office

Salary: $100,000–$115,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.

Company

hirify.global is an independent U.S. full-funnel marketing agency providing media, measurement, technology, and growth services across commerce, search, social, TV, and audio.

What you will do

• Develop full-funnel TVAD strategies across CTV/OTT, online video, digital audio and podcasts, programmatic display, and linear television.
• Lead day-to-day client strategy, execution, growth updates, and quarterly business reviews tied to revenue, CAC, LTV, and incremental reach.
• Use DSPs, advertising platforms, audience and data sources, verification tools, pacing controls, frequency management, and brand-safety practices to optimize campaigns.
• Design incrementality, lift, holdout, A/B, and time-series tests; forecast impact and communicate measurement and attribution findings.
• Partner with Analytics and Econometrics, Creative, Client Leadership, Search, Social, Commerce/Retail Media, CRM, and Product teams.
• Use Bliss Point insights and AI-enabled tools to test innovations, reduce waste, and scale approaches with proven impact.

Requirements

• 5–7 years of experience managing TV, video, audio, and display media at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure.
• Experience with DSPs and advertising platforms, verification and IVT/viewability, audience and data usage, frequency management, publishers, PMPs, and partners.
• Knowledge of incrementality and lift testing, basic A/B testing, forecasting, and connecting media performance to revenue, CAC, LTV, and incremental reach.
• Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
• Strong client-ready storytelling, expectation-setting, documentation, and cross-functional communication.
• Availability to work in a hybrid schedule in New York City, with 2–3 office days per week.

Nice to have

• Identity or clean-room experience, attention metrics, brand-lift studies, MMM/MTA literacy, YouTube, or dynamic creative optimization.
• Experience with Bliss Point or similar custom reporting and optimization platforms.

Culture & Benefits

• Unlimited paid time off, 20 paid holidays, and flexibility to support work-life balance.
• Medical, dental, vision, life, disability, and flexible spending accounts.
• Retirement contribution match of up to 4% at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and charitable giving programs.
• Paid parental leave, including 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.