Brand Manager - UNO & Games (Retail)

Location: Frankfurt, Germany; hybrid working set-up

Salary: EUR 68,720–85,900 gross annual, plus a target bonus of 7.5% of base salary

Company

hirify.global is a global toy and family entertainment company with a portfolio of products, content, consumer products, digital experiences, and live experiences.

What you will do

• Deliver brand events, including UNO Social Club, and coordinate PR partnerships and creator-led programs.
• Localize and roll out global and regional plans across events, partnerships, and activations.
• Support retail pitches and customer-specific activation initiatives in partnership with Sales and Trade Marketing.
• Track performance across events, PR partnerships, creator programs, and retail activations.
• Analyze results, identify optimization opportunities, flag risks, and implement timely adjustments.
• Coordinate cross-functional teams on timelines, deliverables, priorities, competitive insights, and retail trends.

Requirements

• 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
• Fluency in German and English, both written and spoken.
• Experience supporting campaign execution and commercial initiatives.
• Strong analytical, organizational, delivery, and problem-solving skills.
• Excellent cross-functional collaboration and attention to detail.

Culture & Benefits

• Flexible hybrid work model combining in-person collaboration with flexibility.
• 30 vacation days plus two additional hirify.global Days and holiday allowance.
• Public transport reimbursement or a one-way travel allowance based on onsite days.
• Meal vouchers, subsidized EGYM Wellpass membership, and employee assistance services.
• Pension plan, saving scheme, toy discount, and family benefits program.