SEO Manager (China Market)

Location: Remote, China

Company

hirify.global is a multi-regulated broker offering access to CFDs, Forex, stocks, indices, commodities, cryptocurrencies, bonds, futures, and options.

What you will do

• Develop and execute SEO strategies for Baidu and other major Chinese search engines.
• Optimize website architecture, metadata, content structure, internal linking, crawlability, indexing, site speed, and mobile responsiveness.
• Research high-intent keywords across Forex, CFDs, trading, and financial services.
• Plan and optimize localized educational, trading, and promotional content for Chinese-speaking audiences.
• Build backlink profiles through outreach, financial portals, local media, directories, forums, and PR opportunities.
• Monitor performance, analyze competitors, identify growth opportunities, and provide recommendations to Marketing, Product, Content, Development, and Compliance stakeholders.

Requirements

• At least 2 years of hands-on SEO experience managing successful campaigns targeting the Chinese market.
• Experience in Forex, CFD, fintech, crypto, online trading, or financial services.
• Strong knowledge of Baidu, Chinese search engine algorithms, keyword research, technical SEO, on-page optimization, content strategy, and link building.
• Experience with Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or similar platforms.
• Good understanding of HTML, CSS, JavaScript, website architecture, crawling, and indexing.
• Native or bilingual Simplified Chinese and professional English proficiency required.

Nice to have

• SEO experience for regulated financial services brands targeting Chinese-speaking audiences.
• Knowledge of ICP requirements, CDN optimization, and Mainland China website localization.
• Experience with WeChat, Zhihu, Xiaohongshu, Toutiao, or other Chinese ecosystem platforms.
• Familiarity with Chinese financial regulations and Forex/CFD marketing compliance.
• Experience scaling organic acquisition channels beyond traditional search engines.

Culture & Benefits

• Remote work within the China-focused department.
• Collaboration with multilingual, cross-functional teams across Marketing, Content, Development, Product, and Compliance.
• Competitive benefits, team initiatives, and professional growth opportunities.
• Culture focused on trust, transparency, innovation, and high standards.

Hiring process

• First interview with hiring managers or HR.
• Second interview with top management.