Vice-President, Enterprise Media & Owned Channels (Generative AI)

Location: Toronto, Ontario, Canada — Toronto-81 Bay, 32nd Floor

Company

hirify.global is a relationship-oriented bank building modern banking experiences for personal and business clients.

What you will do

• Lead the Enterprise Media & Owned Channels chapter of approximately 225 marketing professionals, overseeing capability development, craft excellence, career growth, standards, and culture.
• Define and execute enterprise paid media strategy across search, social, programmatic, video, audio, out-of-home, and broadcast channels.
• Own communications across hirify.global.com, online banking, mobile banking, email, and SMS, including personalization, journey management, campaign operations, and digital optimization.
• Establish hirify.global’s generative visibility strategy across AI-powered search, social search, online communities, creator ecosystems, and authoritative third-party sources.
• Lead Personal and Business Banking organic social, creator, and influencer strategies across major social platforms, with governance, measurement, compliance, and brand alignment.
• Manage media and owned-channel budgets, agency and platform partnerships, enterprise planning, ROI accountability, and senior stakeholder relationships.

Requirements

• 12–15+ years of progressive leadership in media, performance marketing, or integrated marketing, including significant experience leading multidisciplinary teams.
• 7–10+ years of experience leading large teams in complex enterprise environments.
• Expertise across paid media, owned digital channels, organic social, creator marketing, generative visibility, SEO, content strategy, digital PR, or earned media.
• Experience with agile operating models, including squads, chapters, forward deployment, Centres of Excellence, Scrum, Kanban, SAFe, or equivalent methodologies.
• Expert knowledge of marketing technology platforms, including the Salesforce ecosystem and Adobe suite, plus strong data, analytics, financial, and budget management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA and financial services experience are assets. Legal eligibility to work in Canada is required.

Culture & Benefits

• Professional, caring, and inclusive environment focused on meaningful client impact.
• Competitive compensation and banking benefits.
• Wellbeing support, employee and family assistance programs, and a points-based recognition program.
• Access to modern workspaces and technology designed to support collaboration and innovation.
• Accessible candidate experience and accommodation support.

Hiring process

• Some candidates may complete an attribute-based assessment or skills test, including simulation, coding, or French proficiency testing.
• Artificial intelligence tools may be used during the recruitment process.