Brand & PR Manager (Hospitality)

Location: Hoxton Hamburg, Hamburg, Germany

Company

hirify.global is opening The Hoxton, Hamburg, a 188-bedroom hotel with restaurants, bars, a rooftop venue, and event spaces as part of the Alter Wall redevelopment project.

What you will do

• Launch and position The Hoxton, Hamburg among local, national, and international audiences.
• Own the local PR strategy and build relationships with media, influencers, guests, professionals, and opinion leaders.
• Create content and manage local restaurant social media channels, email communications, and editorial content for The Localist.
• Develop partnerships, cultural activations, and events across the hotel and Hamburg.
• Collaborate with food and beverage, sales, and revenue teams to drive room bookings, restaurant covers, offers, and packages.
• Manage the guest journey, local marketing and graphic design budgets, and briefs for campaigns and collateral.

Requirements

• Track record of building lifestyle brands and delivering business results in the German market.
• Strong PR experience and an established media contact network.
• Experience across the marketing mix, including copywriting, social media, email databases, and event marketing.
• Experience and connections in Hamburg’s food scene and networks across art, design, fashion, music, technology, and wellness.
• Ability to work independently while collaborating with central graphic design, digital marketing, and communications teams.
• Creative, strategic, proactive, and comfortable making bold choices.

Culture & Benefits

• Work in an innovative, international hospitality group with a creative and collaborative environment.
• Competitive package and opportunities for professional development.
• Food provided during shifts.
• Free night at The Hoxton and a meal for two when starting.
• Ongoing training, development opportunities, and time off for volunteering with partner charities.
• Team events, diversity and inclusion initiatives, and discounts across The Hoxton and the Ennismore family.