Senior Manager, Brand Marketing (Luxury Hospitality)

Location: New York, United States

Base salary: $110,000–$130,000 USD annually

Company

Raffles Hotels & Resorts is a luxury hospitality brand known for landmark properties, culturally enriching guest experiences, heritage, refined service, and strong connections to local communities.

What you will do

• Implement annual global marketing plans aligned with brand and business objectives.
• Lead the planning, execution, and optimization of integrated global brand campaigns across markets.
• Coordinate campaign calendars, timelines, creative assets, content, and cross-functional stakeholders.
• Support hotel openings, brand milestones, strategic launches, luxury partnerships, collaborations, and sponsorships.
• Coordinate media, public relations, social, digital, property-level, regional, and agency activities to maintain consistent brand storytelling.
• Monitor campaign performance and brand health, prepare monthly reports and post-campaign analyses, and provide actionable recommendations.

Requirements

• 6+ years of experience in marketing or brand management, preferably in luxury hospitality, luxury retail, travel, or lifestyle brands.
• Experience managing global or multi-market marketing and communications programs.
• Demonstrated success in brand campaign development, integrated marketing, and stakeholder management.
• Experience working with public relations, creative, media, and digital agencies.
• Strong understanding of luxury consumer behavior, media relations, content strategy, and digital marketing.
• Strong project management, analytical, budgeting, organizational, written, verbal, and presentation skills.

Culture & Benefits

• Work with global, regional, property-level, creative, digital, communications, commercial, development, and operations teams.
• Manage global marketing budgets, agency relationships, forecasting, invoice processing, and financial reporting.
• Operate in a fast-paced, global environment with multiple priorities and cross-functional initiatives.
• Salary range of $110,000–$130,000 USD annually.