8 дней назад
AVP, Marketing Strategy
114 100 - 215 700$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
AVP, Marketing Strategy (Brand and Product Marketing): Developing and deploying marketplace positioning, messaging, brand assets, and product marketing approaches for Unum’s United States business with an accent on brand management, customer-centric strategy, and thought leadership. Focus on leading marketing strategists and content creators, directing market research, and advising senior executives on audience requirements and product positioning.
Location: Portland, Maine, USA
Salary: $114,100–$215,700 base salary
Company
is a Fortune 500 provider of employee benefits and service solutions, serving more than 39 million people worldwide with approximately 10,000 employees.
What you will do
- Develop brand positioning and messaging for , its key solutions, and products in the United States.
- Lead the creation of market-facing brand assets, value stories, storytelling materials, and thought leadership content.
- Manage marketing strategists and product marketing managers supporting segment- and product-specific approaches.
- Direct cross-functional content creators and producers developing brand and sales materials.
- Provide embedded marketing strategy support to business segments and strategic capability leaders.
- Advise the CXO organization and enterprise marketing and communications functions on audiences, brand, business parameters, and product positioning.
Requirements
- Bachelor’s degree and 10 or more years of experience in related fields.
- Strong leadership skills, including the ability to influence and partner with senior executives.
- Deep experience in brand management and product or solution marketing.
- Ability to design, oversee, and analyze market research.
- Ability to lead teams creating persuasive thought leadership content and sales collateral.
- Excellent communication, presentation, listening, partnering, influencing, initiative, and results-orientation skills.
Culture & Benefits
- Inclusive culture with a focus on diversity and professional development.
- Performance-based incentive plans and competitive benefits.
- Health, vision, dental, short-term disability, and long-term disability coverage.
- Paid time off, including paid volunteer time, mental health support, tuition reimbursement, and student loan repayment options.
- 401(k) contributions of up to 9.5% under applicable plan terms.
- Flexible work environments and career advancement opportunities.
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