Назад
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8 дней назад

AVP, Marketing Strategy

114 100 - 215 700$
Формат работы
onsite
Тип работы
fulltime
Грейд
director
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
AVP, Marketing Strategy (Brand and Product Marketing): Developing and deploying marketplace positioning, messaging, brand assets, and product marketing approaches for Unum’s United States business with an accent on brand management, customer-centric strategy, and thought leadership. Focus on leading marketing strategists and content creators, directing market research, and advising senior executives on audience requirements and product positioning.

Location: Portland, Maine, USA

Salary: $114,100–$215,700 base salary

Company

hirify.global is a Fortune 500 provider of employee benefits and service solutions, serving more than 39 million people worldwide with approximately 10,000 employees.

What you will do

  • Develop brand positioning and messaging for hirify.global, its key solutions, and products in the United States.
  • Lead the creation of market-facing brand assets, value stories, storytelling materials, and thought leadership content.
  • Manage marketing strategists and product marketing managers supporting segment- and product-specific approaches.
  • Direct cross-functional content creators and producers developing brand and sales materials.
  • Provide embedded marketing strategy support to business segments and strategic capability leaders.
  • Advise the CXO organization and enterprise marketing and communications functions on audiences, brand, business parameters, and product positioning.

Requirements

  • Bachelor’s degree and 10 or more years of experience in related fields.
  • Strong leadership skills, including the ability to influence and partner with senior executives.
  • Deep experience in brand management and product or solution marketing.
  • Ability to design, oversee, and analyze market research.
  • Ability to lead teams creating persuasive thought leadership content and sales collateral.
  • Excellent communication, presentation, listening, partnering, influencing, initiative, and results-orientation skills.

Culture & Benefits

  • Inclusive culture with a focus on diversity and professional development.
  • Performance-based incentive plans and competitive benefits.
  • Health, vision, dental, short-term disability, and long-term disability coverage.
  • Paid time off, including paid volunteer time, mental health support, tuition reimbursement, and student loan repayment options.
  • 401(k) contributions of up to 9.5% under applicable plan terms.
  • Flexible work environments and career advancement opportunities.

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