Product Manager, Digital Experiences - Mattel Digital Studio

Location: El Segundo, California, United States. In-office Monday through Thursday and work from home on Fridays.

Salary: $140,000–$176,000 annual base pay.

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences through a portfolio of franchise brands.

What you will do

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences built around hirify.global brands and intellectual property.
• Lead 0-to-1 product development from opportunity sizing and MVP definition through launch and post-launch iteration.
• Build product strategies, business cases, roadmaps, product requirements, success metrics, launch plans, and executive decision materials.
• Manage established digital platforms, improving engagement, retention, monetization, operating efficiency, and scalability.
• Partner with design, engineering, analytics, marketing, legal, privacy, safety, finance, brand teams, vendors, and senior leadership.
• Track product performance and recommend whether to scale, optimize, pivot, pause, or sunset initiatives.

Requirements

• 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, or subscriptions.
• Demonstrated success taking digital products from concept through launch and post-launch growth.
• Strong product strategy, analytical judgment, business case development, prioritization, and decision-making skills.
• Experience connecting product decisions to revenue, engagement, retention, customer acquisition, first-party data, brand value, or operating leverage.
• Excellent cross-functional leadership, executive communication, planning, dependency management, vendor coordination, and launch readiness skills.
• Experience with agile product development and full product lifecycle management.

Nice to have

• Experience in entertainment, consumer products, kids or family products, digital media, subscriptions, direct-to-consumer products, fan platforms, or branded digital experiences.
• Experience with licensed or franchise-based intellectual property.
• Familiarity with app stores, live operations, user acquisition, CRM, community, content platforms, digital commerce, product analytics, A/B testing, funnel analysis, or cohort analysis.
• Experience with AI-assisted product, prototyping, research, analysis, or development tools, including Codex.
• Understanding of privacy, safety, and compliance for consumer-facing products reaching children, families, or global audiences.

Culture & Benefits

• Flexible hybrid work model combining purposeful in-person collaboration with remote work on Fridays.
• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee wellbeing and growth.
• Inclusive workplace focused on belonging, creativity, accountability, and employee impact.