Senior Product Marketing Manager (CRM)

Location: Hybrid role based in Mexico City, Mexico

Company

hirify.global is a global technology company providing ride-hailing, freight, delivery, intercity travel, and financial services across 48 countries.

What you will do

• Create, schedule, and execute multi-channel CRM campaigns across email, push notifications, WhatsApp, in-app messages, and banners.
• Design dynamic audience segments using behavioral, demographic, order, ride-history, and engagement data.
• Build and manage automated multi-step workflows for re-engagement, loyalty adoption, upselling, and churn prevention.
• Plan and analyze A/B and multivariate tests covering messaging, offers, layouts, timing, and campaign design.
• Prepare performance reports covering open rates, click-through rates, conversions, ROI, and ARPPU, and present actionable insights to stakeholders.
• Collaborate with content, design, and analytics teams while mentoring junior CRM specialists.

Requirements

• Senior-level experience independently executing end-to-end CRM campaigns and advanced automations.
• Experience with CRM platforms such as Bloomreach, Salesforce Marketing Cloud, or HubSpot; Bloomreach intermediate certification or equivalent expertise is expected.
• Experience with audience segmentation, personalization, retargeting, customer journey mapping, and multi-channel digital marketing.
• Advanced data analysis skills using Excel or Google Sheets, including functions such as INDEX/MATCH and QUERY, plus campaign visualization and reporting.
• Experience implementing GDPR and CCPA-compliant campaign processes and resolving email deliverability or spam-related issues.
• Professional English required for campaign briefs, reports, and cross-functional meetings.

Culture & Benefits

• Mentoring, career consulting, and professional learning programs.
• International collaboration and access to the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, volunteering, and social impact projects.
• Open, initiative-driven work environment with opportunities for professional growth.
• Co-financed language courses and internal speaking clubs.

Hiring process

• Application review followed by a hiring manager interview and a team interview.
• English proficiency test.
• Offer and hiring decision.