Digital Marketing Leader, Consumer Business Group, CDMX (eCommerce)

Location: On-site at the Santa Fe corporate office in Mexico City at least four days per week. Travel may include up to 10% internationally, including Brazil. No relocation is provided.

Company

hirify.global develops innovative products and solutions across consumer and industrial markets.

What you will do

• Lead the development, execution, and optimization of digital marketing strategies for consumer brands across Latin America.
• Manage paid digital campaigns, always-on activities, social engagement, websites, social listening, product catalog content, and eCommerce touchpoints.
• Improve digital performance across owned platforms through stronger strategy, execution quality, measurement, governance, and analytics.
• Develop relevant and personalized content, optimize product detail pages, and strengthen content syndication and digital shelf performance.
• Lead three contingent workers based in Brazil and coordinate digital execution across regional markets.
• Collaborate with integrated marketing, shopper and channel marketing, consumer insights, agencies, content partners, and portfolio leaders.

Requirements

• Bachelor’s degree in digital media, digital marketing, eCommerce, business administration, communications, advertising, or a related discipline.
• 5+ years of experience in digital marketing and/or eCommerce, preferably in fast-moving consumer goods or digital agencies.
• Proven experience managing regional teams, brands, markets, campaigns, and multiple priorities.
• Strong business English proficiency in written and verbal communication.
• Spanish is required.
• Experience with paid media, social media, content development, eCommerce, digital shelf optimization, performance measurement, analytics, and social listening.

Nice to have

• Portuguese language skills.
• Experience developing full-funnel strategies across paid, owned, and earned channels.
• Certifications such as Google Ads, Google Analytics, Meta Blueprint, Amazon Ads, Mercado Ads, Adobe Analytics, or Sprinklr.

Culture & Benefits

• Innovation-focused environment that encourages curiosity, creativity, diverse thinking, and experimentation.
• Competitive pay and benefits benchmarked against comparable companies.
• Programs supporting physical and financial well-being.
• Environmental Health and Safety is a core workplace value.