Product Manager, Digital Experiences - Mattel Digital Studio

Location: El Segundo, California, United States; hybrid schedule with in-office work Monday–Thursday and work from home on Fridays.

Salary: $140,000–$176,000 per year base pay.

Company

hirify.global is a global toy and family entertainment company developing physical products, content, consumer products, digital experiences, and live experiences across iconic franchise brands.

What you will do

• Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences built around hirify.global brands and intellectual property.
• Lead 0-to-1 product development from opportunity sizing and MVP definition through launch readiness, market launch, and post-launch iteration.
• Build product strategies, business cases, funding recommendations, roadmaps, requirements, product briefs, and launch plans.
• Manage established platforms and improve engagement, retention, monetization, operating efficiency, and long-term scalability.
• Define and track metrics such as engagement, conversion, retention, monetization, user satisfaction, operating cost, and toy revenue lift.
• Coordinate design, production, engineering, analytics, marketing, legal, privacy, safety, brand teams, and external vendors.

Requirements

• 5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions, or similar products.
• Demonstrated success taking digital products from concept through launch and post-launch growth.
• Strong product strategy, analytical judgment, business case development, prioritization, roadmap planning, and decision-making skills.
• Experience connecting product decisions to business outcomes including revenue, engagement, retention, customer acquisition, first-party data, or operating leverage.
• Excellent cross-functional leadership, executive communication, dependency management, vendor coordination, and launch execution skills.
• Experience with agile product development across discovery, launch, lifecycle management, and post-launch optimization.

Nice to have

• Experience in entertainment, consumer products, kids and family products, digital media, subscriptions, DTC, fan platforms, or branded digital experiences.
• Experience with licensed or franchise-based intellectual property, app stores, live operations, CRM, communities, content platforms, or digital commerce.
• Experience with product analytics, A/B testing, funnel analysis, cohort analysis, or lifecycle metrics.
• Familiarity with privacy and safety considerations for consumer-facing products, AI-assisted product tools, creator tools, interactive entertainment, or digital collectibles.

Culture & Benefits

• Collaborative, innovative, and execution-focused working environment.
• Flexible hybrid work model combining in-person collaboration with work-from-home flexibility.
• Competitive total pay programs, comprehensive benefits, and employee resources supporting wellbeing and professional growth.
• Inclusive workplace focused on belonging and equal employment opportunity.