Specialist Brand Marketing DACH (m/f/d)

Location: Bayreuth, Germany; occasional travel within DACH and attendance at events outside standard hours may be required.

Company

hirify.global develops child safety, mobility, furniture, and lifestyle products for parents, including car seats, baby carriers, kids furniture, and strollers.

What you will do

• Translate global brand strategies into culturally relevant activations across the DACH region.
• Develop and manage relationships with influencers, creators, celebrities, VIPs, and key opinion leaders.
• Manage influencer collaborations from partner identification and creative concepting through execution and performance evaluation.
• Lead local PR activities and build relationships with journalists, editors, and media partners.
• Create brand stories, partnerships, cultural moments, seeding initiatives, and advocacy programs.
• Support exclusive brand events, influencer gatherings, and PR activations while monitoring trends and cultural relevance.

Requirements

• Bachelor’s degree or comparable experience in marketing, communications, media, business, or a related field.
• Initial experience through internships, working student roles, or project work in brand, influencer, PR, or culture and lifestyle fields.
• Strong cultural curiosity across lifestyle, fashion, design, and media, with an understanding of social platforms, creator ecosystems, and basic PR mechanics.
• Confident written and spoken English and German are required.
• Clear writing and storytelling skills, strong organization, proactivity, attention to detail, and the ability to coordinate multiple deadlines.
• Basic analytical skills, familiarity with campaign metrics, and proficiency with common collaboration tools.

Nice to have

• Basic design or editing skills with tools such as Canva or Adobe Express.

Culture & Benefits

• International environment with employees from more than 29 nations.
• Inclusive workplace focused on diversity and equal opportunities.
• Values-led culture centered on imagination, belief, passion, strength, respect, and love.
• Competitive salary, attractive annual leave, and discounts on hirify.global products.
• Opportunities for professional and individual development in a rapidly growing business.