13 дней назад
Assistant / Associate Specialist Digital Brand Experience - Hollister
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Описание вакансии
Текст:
TL;DR
Assistant / Associate Specialist Digital Brand Experience - Hollister (Digital Content Strategy/E-commerce): Leading end-to-end site and app content strategy for Hollister, translating marketing campaigns into customer-facing digital experiences with an accent on audience targeting, cross-functional planning, and performance measurement. Focus on seasonal content optimization, A/B testing, customer journey analysis, and ensuring accurate, consistent execution across digital channels.
Location: Global Home Office in Columbus, Ohio, United States; hybrid arrangement with work-from-anywhere days on Mondays and Fridays for most roles
Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer operating apparel and accessories brands including Hollister across North America, Europe, Asia, and the Middle East.
What you will do
- Lead seasonal and weekly marketing content strategy, planning, optimization, and execution for the Hollister site and app.
- Translate brand marketing campaigns into customer-facing messaging across internal digital channels.
- Coordinate with Merchandising, Marketing Creative, Digital Operations, Data & Analytics, Customer Insights, Product, and UX teams.
- Review and proof digital content to ensure accuracy, brand consistency, and strong campaign execution.
- Own the site and app learning agenda, including seasonal A/B testing.
- Ensure the right content reaches the right customer audience at the right time.
Requirements
- Bachelor’s degree or related experience.
- 3+ years of experience in digital channels; marketing experience is preferred.
- Strong understanding of digital customer experiences and performance metrics.
- Strong conceptual and analytical skills with high attention to detail, organization, and time management.
- Experience collaborating in a highly cross-functional organization.
Nice to have
- Experience with Jira, Mural, or Figma.
Culture & Benefits
- Medical, dental, vision, life, and disability insurance.
- Paid time off, one paid volunteer day per year, and paid parental and adoption leave.
- Flexible spending accounts, fertility and adoption benefits, and mental health and wellness support.
- Incentive bonus program and annual companywide review process.
- Work-from-anywhere flexibility, including six work-from-anywhere weeks per year for most roles.
- Merchandise discounts, career advancement opportunities, and Associate Resource Groups.
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