Culture & Sports Specialist

Location: Hong Kong; travel 10–20%

Company

hirify.global develops and activates a global beverage brand through culture, sports, events, partnerships, and consumer experiences.

What you will do

• Develop and execute the local Culture & Sports Marketing strategy and projects in line with global and regional priorities.
• Identify trends, talent, communities, and opportunities across sports, music, dance, skate, fitness, gaming, and youth culture.
• Build and manage relationships with artists, athletes, opinion leaders, agencies, promoters, and strategic partners.
• Design and deliver hirify.global and third-party events, athlete projects, partnerships, and sponsorship activations.
• Collaborate with Media Network, Brand, Student Marketing, Sales, and external agencies to maximize campaign impact.
• Manage annual budgets, define KPIs, evaluate performance, and develop insights and best practices.

Requirements

• At least 5 years of experience in the culture, music, dance, or sports industry.
• Experience working with artists, athletes, management companies, labels, and related entities.
• Strong network across local sports and culture communities, with a clear understanding of youth culture, entertainment, and global and local sports.
• Ability to design and organize events and projects of different scales, managing budgets from HKD 1,000 to HKD 1,000,000.
• Strong management, multitasking, cross-functional collaboration, and external agency leadership skills.
• Fluency in English and Cantonese, both verbal and written; bachelor’s degree in marketing, event marketing, sports marketing, business, or media.

Culture & Benefits

• Entrepreneurial, creative, and innovative working environment.
• Opportunity to work across culture, sports, music, entertainment, and youth-focused programs.
• Responsibility for locally relevant projects connected to global hirify.global platforms.
• Continuous learning and application of best practices.