1 день назад
Senior Content Marketing Manager (B2B SaaS)
110 000 - 150 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Content Marketing Manager (B2B SaaS): Building and scaling a company-wide content strategy, editorial programs, and organic social distribution for a sales performance management platform with an accent on thought leadership, customer narratives, and measurable demand impact. Focus on developing market-shaping content, atomizing cornerstone assets across channels, and optimizing traffic, engagement, SEO, and pipeline through experimentation.
Location: Remote in the USA or Toronto, Canada
Salary: $110,000–$150,000 per year for US candidates; compensation for candidates hired in Canada is provided in Canadian dollars and may differ due to currency conversion.
Company
provides a sales performance management solution for sales planning and incentives, helping revenue teams automate processes, reach targets, and drive efficient growth.
What you will do
- Build and continuously evolve the company-wide content strategy, editorial roadmaps, and channel plans.
- Manage integrated content and social calendars covering campaigns, thought leadership, product narratives, customer stories, and lifecycle content.
- Develop the organic brand awareness motion, including social voice, executive social, employee advocacy, and channel-specific formats.
- Partner with customers and subject matter experts to create category narratives, bylines, guides, research reports, and event keynotes.
- Create cornerstone content and distribute it across blogs, social media, newsletters, sales enablement, webinars, video, podcasts, and events.
- Measure content performance, coordinate external partners, and improve production workflows, speed to publish, and content quality.
Requirements
- 7–10 years of B2B content experience with measurable impact across awareness and demand.
- Experience collaborating with executives, customers, and subject matter experts on thought leadership and market narratives.
- Proven ownership of organic social strategies, including channel planning, executive social, employee advocacy, and social listening.
- Strong editorial judgment, storytelling, writing, and editing skills across long-form, short-form, and multimedia formats.
- Experience with SEO, content analytics, experimentation, and ROI measurement.
- Experience coordinating external partners and vendors, including budgeting and capacity planning.
Nice to have
- Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation.
- Executive ghostwriting or original research program experience.
- Familiarity with CMS, SEO, analytics, social scheduling and listening, project management, and marketing automation tools.
Culture & Benefits
- Flexible vacation days and quarterly mental health days.
- One-time work-from-home stipend and annual stipends for professional development and caretaking.
- One-time anniversary expense for travel, home furnishings, or a meal.
- Virtual team lunches, employee resource groups, and newer Apple products.
- US employees receive medical, dental, and vision coverage, including dependent coverage, and access to a 401(k) plan.
Hiring process
- Multiple interview rounds are conducted through secure video conferencing.
- Hiring decisions are made by people; AI tools may support application and response review during the process.
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