Content (Product) Marketing Manager

Location: Remote, Austin, TX / United States

Company

hirify.global provides solutions for managing complex digital creation pipelines, assets, workflows, and development environments across game development, media and entertainment, automotive, simulation, and other technology-driven industries.

What you will do

• Develop and execute content marketing strategies aligned with business objectives, product launches, customer journeys, and revenue goals.
• Build editorial calendars and create content including blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing pages, e-books, and white papers.
• Translate complex technical concepts into audience-specific narratives for developers, technical artists, engineering leaders, DevOps practitioners, production teams, and executives.
• Partner with product marketing, product management, subject matter experts, demand generation, sales, and design teams on integrated go-to-market initiatives.
• Measure content performance, conduct audits, refresh and repurpose high-performing content, and optimize programs for engagement, pipeline contribution, and revenue impact.
• Use approved AI tools for content development, research, analysis, and productivity while validating outputs for quality, accuracy, and business relevance.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 4+ years of B2B content marketing experience, preferably in enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology.
• Experience developing content programs that support brand awareness and revenue growth, and partnering with product marketing, demand generation, and sales.
• Strong storytelling, technical content development, content strategy, SEO, demand generation, and customer journey mapping skills.
• Proficiency with analytics and SEO platforms, including Google Analytics, Google Search Console, and BrightEdge.
• Strong project and stakeholder management skills, with the ability to manage multiple priorities independently.

Nice to have

• Experience marketing developer-focused products or technical enterprise software.
• Experience managing and growing thought leadership programs.
• Experience managing social media and developing internal advocacy programs.

Culture & Benefits

• Remote workplace and full-time employment.
• Individual contributor role with a high degree of independence and ownership.
• Cross-functional collaboration with marketing, product, sales, and customer-facing organizations.
• Emphasis on measurable business outcomes, analytical rigor, adaptability, and responsible AI use.