Social Media Strategist and Content Creator

Location: Commerce, Texas, United States; onsite staff position. Work may include evenings and weekends as required. Immigration sponsorship may be affected by current H-1B-related requirements, and the university will not pay the stated H-1B filing fee.

Company

East Texas A&M University is a fast-growing public university in the Texas A&M University System with more than 140 degree programs and a focus on academic excellence, research, and student success.

What you will do

• Manage the university's primary @etamu social media accounts and maintain a consistent presence across designated platforms.
• Develop content calendars, campaigns, and social media plans supporting student experience, enrollment, events, engagement, and brand promotion.
• Create, write, edit, capture, and publish captions, graphics, photography, short-form video, stories, and other platform-specific content.
• Provide live and near-live coverage of university events, campus activities, and student engagement moments.
• Manage comments, direct messages, audience engagement, brand mentions, and social listening activities.
• Coordinate with marketing, communications, web, photography, video, enrollment, athletics, and campus contributors while guiding student workers and contributors.

Requirements

• Bachelor's degree in communications, marketing, journalism, public relations, English, digital media, or a related field, or an equivalent combination of education and experience.
• At least three years of related experience in social media, communications, marketing, content creation, digital engagement, or a related field.
• Strong writing, editing, visual storytelling, verbal communication, interpersonal, planning, and organizational skills.
• Knowledge of social media platforms, content strategy, engagement practices, social listening, and platform trends.
• Ability to manage multiple deadlines, work independently, adapt quickly, analyze performance, and make recommendations based on audience response.
• Ability to work in Commerce, Texas, with occasional evening and weekend work as required.

Nice to have

• Experience in higher education, student-facing communications, or another mission-driven organization.
• Experience managing flagship or brand-level social media accounts.
• Experience creating photo, video, story, and short-form content for institutional or brand channels.
• Experience covering events, analyzing content performance, or guiding student workers and contributors.

Culture & Benefits

• Collaborative professional environment supporting career growth and academic excellence.
• Health, dental, vision, life, and long-term disability insurance, with employer contributions to health and basic life insurance premiums.
• Paid holidays, sick leave, and vacation, plus employee tuition assistance for master's and doctoral programs.
• Teacher Retirement System of Texas enrollment with optional additional retirement plans.
• Physical wellness program, wellness release time, and access to research opportunities at an R2 research institution.

Hiring process

• Submit a cover letter, resume or CV, three professional references with complete contact information, and transcripts through the Texas A&M Online Employment Services website.
• Official transcripts are required upon acceptance of a verbal offer; international transcripts must be translated and evaluated by an approved credential evaluator.
• Employment is contingent on credential verification and completion of a criminal history check.