Director, Strategy & Audience Intelligence

Location: Miami, FL; must work from the office in Doral, FL

Company

hirify.global is a media and entertainment company serving U.S. and Mexico audiences across television, streaming, digital, social, and emerging platforms.

What you will do

• Lead strategic planning and audience strategy across the U.S. and Mexico.
• Establish planning frameworks, strategic playbooks, best practices, investment guidelines, and campaign parameters.
• Develop audience architecture, personas, segmentation, consumer journeys, and media consumption profiles.
• Translate consumer research, cultural trends, marketplace intelligence, and media opportunities into actionable strategies.
• Partner with analytics and insights teams to define KPIs, learning agendas, measurement frameworks, and marketing effectiveness approaches.
• Present strategic recommendations to senior leadership and cross-functional stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Advertising, Media, Research, or a related field.
• 10+ years of experience in marketing strategy, media strategy, audience strategy, consumer insights, communications planning, or a related discipline.
• Experience with audience segmentation, personas, consumer journeys, consumer research, audience measurement, and media measurement.
• Strong knowledge of linear television, streaming, digital, social, and emerging media platforms, including U.S. Hispanic and multicultural audiences; Mexico market experience is highly preferred.
• Experience with tools such as Nielsen, MRI-Simmons, Comscore, VideoAmp, Domo, or similar platforms, plus proficiency in Excel and PowerPoint.
• Must be willing to work from the office in Doral, Florida.

Nice to have

• Mexico market experience.
• Bilingual English/Spanish communication skills.

Culture & Benefits

• Paid time off and wellness and employee support programs.
• Tuition reimbursement.
• 401(k) and life and other insurance plans.
• Medical, dental, and vision coverage options.