Operations Manager, Influencer Marketing

Location: San Mateo, California, United States; office-based roles are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.

Base salary: $191,340–$234,390 USD per year, plus potential equity and benefits.

Company

Roblox builds a platform and tools for creating and experiencing 3D immersive digital worlds.

What you will do

• Design and manage operational infrastructure for a global influencer program spanning markets, content types, and campaign formats.
• Build scalable CRM workflows for influencer sourcing, contracting, onboarding, activation, and reporting.
• Develop global playbooks for applications, relationship tiering, campaign briefs, content guidelines, and performance benchmarking.
• Lead the centralized influencer CRM and creator-facing authenticated portal, including data architecture, tagging, and relationship tracking.
• Partner with web systems, data, analytics, legal, finance, and regional teams to improve tooling, reporting, contracting, and payment operations.
• Train cross-functional and regional teams and establish repeatable practices for launches, live events, and ambassador programs.

Requirements

• 8–10 years of experience in influencer marketing, creator partnerships, or a closely related field, including at least 2 years focused on operations, program management, or marketing technology.
• Experience building or significantly improving influencer marketing infrastructure, including playbooks, workflows, CRM systems, or reporting tools.
• Strong project management, analytical, communication, and stakeholder-management skills.
• Experience working across global markets and adapting centralized frameworks for regional teams.
• Familiarity with influencer contracts, FTC guidelines, international compliance, marketing analytics, business intelligence tools, or data pipeline fundamentals.
• Experience in gaming, entertainment, consumer technology, creator ecosystems, large-scale live events, or product launches.

Culture & Benefits

• Work on large-scale digital experiences used by tens of millions of people.
• Collaborate across global markets and functions in a fast-moving environment.
• Full-time employees are eligible for equity compensation and company benefits.
• Roblox provides equal employment opportunities and reasonable recruiting accommodations.
• For US-based roles, future H-1B sponsorship may not be supported, and certain US visa authorizations may not be eligible.