Business Applications Team Lead (Salesforce/GenAI)

Location: Tel Aviv, Israel; hybrid schedule with 3 days in the office

Company

hirify.global provides performance advertising technology that helps businesses grow and delivers measurable outcomes at scale through its Realize advertising platform.

What you will do

• Lead the GTM Applications team through people management, mentoring, hiring, and career development.
• Own the roadmap, delivery, and evolution of Salesforce and the broader go-to-market applications portfolio.
• Partner with Sales, Marketing, Sales Operations, and Professional Services to turn business needs into scalable technical solutions.
• Drive the adoption of GenAI-powered agents, automations, and AI-native workflows across GTM systems.
• Establish governance, architecture, and delivery processes for secure, scalable, high-quality business applications.
• Manage vendors, licensing, budgets, and emerging technology evaluations.

Requirements

• 3+ years of experience leading teams in Business Applications, Salesforce, or GTM Systems environments.
• 5+ years of hands-on Salesforce experience, including Sales Cloud and/or Service Cloud implementation, configuration, and architecture.
• Strong knowledge of modern sales tools such as Clay, Similarweb, Gong, DealHub, or comparable platforms.
• Deep understanding of lead-to-cash, pipeline management, customer success, and marketing automation processes.
• Hands-on familiarity with GenAI technologies, including LLMs, prompt engineering, RAG, and AI agents.

Nice to have

• Development experience with Apex, Lightning, Flows, or scripting and integration technologies.
• Experience building or deploying GenAI-powered solutions in production enterprise environments.

Culture & Benefits

• Hybrid work schedule with 3 days in the office and the option to attend more often.
• Comprehensive health and well-being benefits.
• Fully stocked kitchen and location-specific perks such as gym partnerships and parking.
• Inclusive workplace focused on employee growth, learning, and equal opportunity.