PPC / Performance Marketing Specialist

Location: Worldwide

Salary: EUR 2,100–3,600 per month gross; final compensation depends on experience, location, and professional growth.

Company

hirify.global is a pre-IPO software development company providing full-cycle digital solutions and services to enterprises and mid-sized businesses across multiple industries and international markets.

What you will do

• Plan, launch, manage, and optimize paid advertising campaigns for e-commerce businesses and mobile applications.
• Manage Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns, as well as Meta Ads campaigns for sales, remarketing, app installs, and in-app conversions.
• Manage Google Merchant Center, product feeds, catalogues, dynamic remarketing, and product-level performance.
• Optimize campaigns against ROAS, CAC, CPA, conversion rate, AOV, revenue, CPI, retention, LTV, and in-app conversion metrics.
• Develop and test campaign structures, audiences, bidding strategies, creatives, offers, and budget allocation across channels, markets, products, and campaigns.
• Collaborate with analytics, creative, and development teams to improve tracking, analyze results, and prepare recommendations and action plans.

Requirements

• Experience planning, launching, managing, and optimizing paid advertising campaigns for e-commerce and mobile applications.
• Hands-on experience with Google Ads, Meta Ads, Google Merchant Center, product feeds, catalogues, and dynamic remarketing.
• Ability to optimize campaigns for revenue, profitability, ROAS, CAC, CPA, conversion rate, retention, LTV, and in-app events.
• Experience developing campaign structures, audiences, bidding strategies, creatives, offers, and budget allocation.
• Ability to analyze the full customer journey from acquisition through purchase, retention, and repeat transactions.
• Experience collaborating with analytics, creative, and development teams to improve tracking and campaign performance.

Nice to have

• SKAN experience.
• Experience with TikTok Ads and Microsoft Ads.
• Experience with subscription-based mobile apps and international e-commerce or app campaigns.
• Experience scaling campaigns across multiple countries.
• Strong understanding of attribution and incrementality.

Culture & Benefits

• Mentoring, onboarding, performance reviews, and transparent career development paths.
• Access to educational platforms, seminars, established knowledge resources, and professional practices.
• Opportunities to grow as a specialist or manager.
• Informal collaboration within a team of like-minded professionals.
• Competitive salary and an extensive benefits package.