Sr Associate, Toy Marketing - Thomas & Friends

Location: El Segundo, California, United States

Salary: $92,000–$115,000 annually

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, and live and digital experiences across a portfolio of iconic brands.

What you will do

• Support toy portfolio strategy by segment for Thomas & Friends products.
• Assist with pricing architecture, competitive positioning, and consumer insights related to toy usage and play patterns.
• Collaborate with Design and R&D to move toys from concept through product development to shelf.
• Track business performance using point-of-sale results and SKU metrics, including revenue, margin, and productivity.
• Provide input on packaging, messaging, and product feature storytelling.

Requirements

• 3+ years of marketing experience, including work in category management, product marketing, or product development.
• Project management skills with the ability to support complex product development timelines.
• Strong quantitative, analytical, and financial skills, including forecasting, pricing, SKU productivity, competitive analysis, and P&L management.
• Experience partnering with cross-functional teams such as Design and Manufacturing.
• Strong communication, storytelling, presentation, and influencing skills.
• Proficiency in PowerPoint, Outlook, Word, and Excel, with knowledge of CPG or toy companies and retail or e-commerce channels.

Culture & Benefits

• Collaborative, inclusive workplace focused on belonging and respect.
• Culture built around collaboration, innovation, accountability, and execution.
• Competitive total pay programs and comprehensive benefits.
• Resources supporting employee development and professional growth.