Vice President, Global Brand Strategy and Marketing (Luxury Fashion)

Location: New York, NY, United States

Compensation: USD 270,000–340,000 per year

Company

American luxury lifestyle brand offering ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty collections.

What you will do

• Shape and lead global brand and marketing strategy across consumer touchpoints, regions, and channels.
• Partner with the Chief Brand Officer and senior leaders to connect long-term brand ambitions with annual business objectives and seasonal priorities.
• Oversee integrated marketing strategies, brand storytelling platforms, seasonal campaigns, and product narratives.
• Use consumer insights, competitive intelligence, market trends, and performance data to strengthen brand positioning and customer engagement.
• Set decision-making frameworks, operating rhythms, ownership, and accountability across complex cross-functional initiatives.
• Lead Marketing Operations, including integrated calendars, planning processes, and execution against strategic priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 12+ years of progressive experience in brand marketing, integrated marketing, marketing strategy, business operations, or related leadership roles.
• Experience partnering with C-suite executives and influencing senior stakeholders in complex global organizations.
• Proven success leading global integrated marketing strategies and campaigns from concept through execution.
• Expertise in brand storytelling across social, digital, influencer, PR, experiential, retail, and e-commerce channels.
• Strong strategic planning, analytical, operational execution, leadership, communication, and cross-functional collaboration skills.

Nice to have

• Experience in luxury, fashion, beauty, retail, lifestyle, or consumer brands.
• Experience in a highly creative, global, and founder-led organization.
• Experience managing agencies, budgets, resource allocation, and significant marketing investments.

Culture & Benefits

• Welcoming, inclusive, collaborative, entrepreneurial, and adaptable work culture.
• Competitive compensation and performance-based rewards.
• Benefits supporting physical and mental health, financial security, and overall well-being.
• Employee discount, access to sample sales, and free executive coaching on demand.
• Paid volunteer days and opportunities to support the hirify.global Foundation.