Brand Analyst (CPG)

Location: Camden, New Jersey, United States

Salary: $72,900–$100,200 annual base salary

Company

hirify.global is a food company with a portfolio of packaged food and snack brands, including Lance.

What you will do

• Lead commercialization projects through the Stage Gate process, coordinating packaging updates, artwork approvals, legal and regulatory reviews, and launch readiness.
• Develop sales specifications, presentations, marketing materials, and product samples with Sales and cross-functional partners.
• Manage the Lance marketing budget, including tracking, forecasting, updates, and optimization.
• Maintain the Lance product portfolio and SKU database, including product specifications, imagery, and financial information.
• Analyze category performance, competitive activity, consumer trends, and business results to recommend growth actions.
• Support marketing initiatives, product updates, presentations, meetings, and commercialization planning.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• At least 2 years of experience in marketing, brand management, product management, analytics, or a related consumer packaged goods function.
• Strong analytical, organizational, project management, and time management skills.
• Ability to manage multiple priorities and collaborate across functions without direct authority.
• Advanced proficiency in Microsoft Excel and PowerPoint, including business presentations and analysis.

Nice to have

• Experience in the food, beverage, or consumer packaged goods industry.
• Experience with Circana, Nielsen, or similar retail and consumer analytics platforms.
• Experience tracking marketing budgets or supporting commercialization, product launches, or portfolio management.
• Interest in consumer behavior, marketplace trends, and cultural influences.

Culture & Benefits

• Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting, paid time off, holiday pay, and unlimited sick time.
• Access to a fitness center, on-site daycare, and company store for eligible workplace arrangements.
• Employee resource groups and the hirify.global Cares donation and volunteer matching program.